Write better website copy with AI without losing your voice
Your website is your 24/7 salesperson. It needs to be good. Most small business websites are boring or sound generic.
AI can help you write website copy faster and better. But you have to guide it. AI won’t write your authentic voice without help.
Step 1: Write down your actual voice
Before AI writes anything, write 200 words about your business. Not polished. Real. How you actually talk about what you do.
This is your reference. You’ll show AI this and say: “Use this tone and style for the copy below.”
Step 2: Outline what each page needs to say
Your homepage has different goals than your about page or service pages. Don’t skip this step.
For each page, write: Who’s this for? What do they need to understand? What action do you want them to take?
Step 3: AI drafts with your voice as reference
“Here’s my voice [paste your 200-word sample]. Now write website copy for my homepage that: explains what I do, tells the reader why they should care, describes my main value proposition, ends with a clear CTA to book a call. Use my voice. Keep it human and conversational, not corporate.”
AI generates copy using your voice as reference. The output is usually pretty good.
Step 4: You edit and personalize
This is the crucial step. You read the AI copy. You edit ruthlessly.
– Replace generic statements with specific ones. “Businesses save time” becomes “We cut their email time in half.”
– Add your personal story. AI won’t have it. You add: “I spent three years burning out before I figured out what actually works.”
– Be specific about results. “Better results” becomes “15 more leads per month.”
– Delete corporate phrases. “Leverage” is out. “Use” is in.
The structure that works
Homepage: Hook (why you’re different), what you do, who it’s for, the transformation you create, social proof, call to action.
About page: Your story, why you started this, what you’ve learned, what makes you different, social proof, call to action.
Service pages: What the service is, who it’s for, what problem it solves, what they get, results they can expect, how it works, pricing (or why you don’t list pricing), call to action.
AI can draft all of this. You personalize all of it.
What kills AI-generated website copy
No specific examples. “Helps businesses grow” is trash. “Cut admin time from 20 hours to 8 hours” is real. Add specifics.
Generic value propositions. “Best in class,” “innovative,” “leading.” Empty. Say what’s actually different about you.
Buzz words. “Synergy,” “leverage,” “paradigm shift.” Delete them. Your actual words are better.
Too long. AI can be verbose. Edit ruthlessly. Every sentence should earn its place.
The tool
ChatGPT or Claude work fine. Paste in your voice sample. Give it the framework for each page. It drafts. You edit.
Some people prefer Google Docs integration or a dedicated website copy tool. They’re fine. ChatGPT is cheaper and more flexible.
Real timeline
Writing your voice sample: 30 minutes.
AI drafting all pages: 30 minutes.
You editing and personalizing: 3-4 hours.
Total: one afternoon for a solid website.
A final word on authenticity
Website visitors can smell AI from a mile away. They don’t trust it. But they trust real stories and honest statements.
Your job is making sure the AI copy reflects your reality. It’s a first draft. You make it true.
If you want hands-on help writing website copy using AI while keeping it authentic to your brand, book a free strategy call at thecreativeaicompany.com